Arizona Cardinals. Transformation.
Rebuilding a Franchise. Resetting the Standard.
Leadership: Ron Minegar — former COO, Arizona Cardinals
Before the transformation — failure was the norm.
The Challenge
A broken system.
Performance stalled.
On-field mediocrity became the standard.
Facilities lagged behind.
Operations stretched thin.
No clear direction.
Fans were outnumbered in their own stadium.
Fan frustration was high.
The perception was simple:
Cheap.
No plan.
No ambition.
They didn't give a damn.
INITIAL IMPACT
Many fans and local media were willing to consider that a new era was indeed dawning for the Arizona Cardinals. While significant skepticism remained, there was momentum amongst key stakeholders resulting in the passage of Proposition 302 in November, 2000. The Arizona Sports and Tourism Authority (AZSTA) was established as a result of Prop. 302 and became responsible for owning and operating State Farm Stadium; funding tourism promotion in Maricopa County; funding the construction and renovation of Cactus League spring training facilities; and funding Youth and Amateur Sports projects and programs.
Built for scale. Filled from day one.
State Farm Stadium opened in 2006 as one of the NFL’s most advanced venues — and sold out from day one.
50,000+ season tickets. Every home game filled.
The longest sellout streak in franchise history.
63,400
fixed Seats
50,000+
season tickets sold
2006–20
home sellout streak
Franchise evolution
Built · Proven · Sustained
State Farm Stadium — built for the biggest moments in sport and beyond
A GLOBAL STAGE
Hosted at the highest level — from Super Bowls to global entertainment events.
A venue built not just for games, but for moments that travel worldwide.
Super Bowl LVII · NCAA Final Four · Fiesta Bowl · Live events